PRETTY GOOD ADVICE is a casual restaurant with two locations, one in Soquel, CA, as well as one in downtown Santa Cruz.

Since June 2024, I have worked with the PR & marketing team to:

• Develop and execute marketing strategies by managing social media, digital outreach, and content curation to enhance brand visibility and engagement.

• Coordinate with industry-specific influencers, local press, and media outlets to drive awareness and expand brand reach.

• Organize events and partnerships to strengthen customer engagement, loyalty, and community presence.

• Analyze marketing performance KPIs to refine strategies, optimize campaigns, and ensure a cohesive brand narrative.

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Explore the restaurant's full Instagram profile here.